Black Friday, the celebrated US shopping ritual which bears lots of resemblance to double eleven the Single’s Day of China, is drawing near.
It falls on the first day after the Thanksgiving Day. It's a shopping spree when people purchase crazily to prepare for the Christmas Day. It's the most important shopping ritual in US and it's highly valued both by merchants and shoppers. The good news is that Chinese shoppers now can also participate in this shopping spree. A group of high-end retailers in the US have teamed up with Alipay to enable online shoppers in China to purchase goods through Alipay's ePass. Merchants participating in the first Black Friday promotion include Saks Fifth Avenue, Neiman Marcus, Bloomingdale's, Macy's and American Apparel. The ePass payment will allow Chinese shoppers to buy goods in yuan. Then Chinese shoppers don't have to bother to fly to the US in order to purchase their favorite goods. They can pay in yuan ,saving lots of trouble. The purchasing power of Chinese online shoppers is beyond measure. They set a miracle in this year's double eleven shopping spree. Will they contribute to the sale record of the coming shopping ritual in US. It still remains a question. But it's a fact that many Chinese people have high demands of oversea goods. They trust more on oversea brands rather than those domestic products. All of these drive the American merchants to seek commercial opportunities and get more profits from Chinese shoppers.